SGCC’s (USA) 2014 State of the Consumer Report

The Smart Grid Consumer Collaborative launched it’s 2014 State of the Consumer Report Summary, a detailed report that summarisesSGCC’s 2013 priority to increase industry knowledge about how U.S. consumers are thinking about and engaging with grid modernization efforts. In 2013, they expanded their work to help industry stakeholders understand how to apply that knowledge to grow consumer awareness, favourability, and engagement with these new technologies. Based on SGCC’s 2013 research, the study organises six themes related to how consumers think about and experience grid modernization.

The bottom line from all of these themes is that engaging consumers is critical to Smart Grid success.

> ask your copy of the SGCC’s 2014 State of the Consumer Report Summary for free