Ikea to begin the sale of Solar Modules in Sweden

By 2025, the furniture giant plans to offer solar panels worldwide at its stores. The company is in negotiation with potential partners and a supplier for the sale of PV panels in Sweden, which is planned to start in the autumn

Ikea, the world’s largest furniture retailer, will begin the sale of its “Solstrale” PV modules in its domestic market after the summer. The Swedish multinational said it intends to benefit from the lessons learnt from its sales of solar panels in Germany – where it has encountered problems with a consumer watchdog – and from Italy, Belgium, Holland and Poland. The Swedish government has improved regulations for solar in the past two years and has increased the budget for rooftop PV rebates several times.

Ikea said it is in negotiations with potential suppliers and partners for the Solstrale offer in Sweden. Finding the right partner may help the retailer avoid issues such as those encountered in Germany, where consumer association Verbraucherzentrale NRW said Ikea’s advertising campaign to promote its solar offer was misleading as it did not sufficiently outline the different roles played by Ikea and its partner Solarcentury Microgen (Germany) GmbH.

Source : https://bit.ly/2LErWdY